How to Become the Authority in Your Industry

Do you want the respect and acknowledgment that comes with being an authority in your industry? Would you like to have digital systems in place that generate new business for you while you sleep for the cost of a cup of coffee a day? What if I told you that you could have the power to qualify and disqualify prospects. If you answered yes to any of these questions, then one fact is undeniable. You must learn how to leverage the powers of social media and personal branding.While many of you that tune into Heads Up Advisors may have heard the term before, you still may be asking what exactly does personal branding really mean? That’s why on this episode of the show I brought in a close friend and special guest Mark Lack. He is a sales and marketing expert that is also the Host of Business Rockstars, his own platform where he interviews successful business leaders like Tilman Fertitta, Grant Cardone, Tai Lopez, and Shark Tank’s Daymond John.In this episode, Mark defines a “Personal Brand” as a position that allows you to take control of and influence the perception that consumers in the market have of you. Everyone already has a personal brand whether they realize it or not, but only the best brands answer two important questions.They are…1 – What is the perception of me in the marketplace?2 – How do I want to position myself in the market for maximum leverage?

If you want to learn how to tackle these questions then check out the video. I guarantee that it will inspire you to think BIG. Here’s what we cover:

• How to shift your mindset from a consumer of content to a producer.
• The steps necessary to create an engaged and profitable audience
• The important distinguisher between Marketing and Sales.
• The best platforms to use to create the personal brand of your dreams

To a better you!John Sborroco & the team at Heads Up Adviser

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