The #1 Sales and Marketing Event for Healthcare Brokers.

Discover the Prospecting Sales, and trends for insurance brokers to dominate the market in the next 5 years. 
Immerse yourself in 2 days of non-stuffy expert intense learning and networking sessions delivered by industry leaders in healthcare, marketing, business, sales, and more.

Aug 14 - 15, 2023


Tony J. Hughes

Best-selling author of “Combo Prospecting” and “Tech-Powered Sales”, keynote speaker and trainer will hold his new, ultimate sales workshop at  High Stakes Advising 2023 

About The Session

Successful strategy and then execution of proactive outbound is the key to taking control and being a high producer. We need to master the art of selling to both head and heart as we simplify with impact to break into the world of busy decision-makers and create conversations that inspire change. In this keynote, Tony will explain how to effectively elevate your conversations to set the right agenda from the beginning to sustain motivation for change. 

Discover how to break-through with new leadership relationships. Work with Tony’s break-through framework to craft your own message to create break-through opportunities and win new customers. 


• Mindset, intent and purpose to engage with relevance for the buyer
• Talking the language of leaders with the right communication hierarchy

WORKSHOP: Flip your narrative to break through in seconds
• Creating trust and harnessing trigger events as our ‘sales super-power’

WORKSHOP: Tipping points of trust
• Reframing conversations – from commodity to consultative  
• Your very best questions for their epiphany
• Why change stalls and what to do about it (two statements to de-risk)
• Personal leadership, purpose and legacy selling


Discover what’s Hot, what’s New and what’s Actually Working for brokers right now

Everything has changed… again. It’s time to prepare for the new direction of business and marketing at the most important gathering for healthcare brokers and advisers.

High Stakes Advising is 2 full days of actionable, proven, strategic, and ultra-specific content from experts that have been in your shoes and turned their business around by doing the right thing.

It’s like 3 events in 1

Now more than ever, brokers must set themselves up not just to survive but to thrive

Future Of Marketing In the Insurance Industry

The attendees of High Stakes Advising events don’t wait for the “next big opportunity…” They go out and create it.

In 2023, we’re preparing special keynotes for brokers who want to know what’s next with B2B prospect behavior, marketing technology, list building, automated sales funnels, and much more.

B2B Sales

The days of “traditional” selling models are out the door.
Healthcare brokers are in a unique position to bridge the gap between the self-funding plan and the corporation’s long-term goals.

To achieve that, they need to tap into the exact pain and passion points of the decision-makers like CEOs, CFOs, and owners, to cultivate an obsession with change.

You’ll leave High Stakes Advising 2023 on Day 2 with notebooks full of actionable strategies that you can apply.

Top Performing Broker Strategies

Our industry is a storehouse of “shiny objects” that keeps brokers on the run to the next best thing. But does “new” necessarily equal “innovative”? And does “innovative” always equal “good” for your next client?

High Stakes Advising 2023 brings together leaders from the industry to define the future of the brokerage business.

We’ll review the latest solutions – with detailed and documented case studies – and reveal lessons learned from the implementation.

Networking & Fun

Are You Missing This?

High Stakes Advising 2023 is not just another faceless massive event! We will be limiting the number of attendees to make sure each of you gets the attention that you deserve.

You’ll meet the speakers and people who’ve been in your shoes, faced the same challenges and overcome obstacles.

You’ll meet the right people – not just brokers but marketers, business owners and entrepreneurs with real sales success in the trenches.

Plus, we’ll help you connect with nightly happy hours and networking events.

Our Speakers

Hear the latest ideas, strategies and insights

Tony J. Hughes

How To Elevate, Influence and Win

Amanda Holmes

The Ultimate Sales Machine

Chad Burdo

Self Funded Selling

Gary Bender

Know The CFO

TJ Carrender

Sales Processes

Craig Lack

Sales Strategy

Lydia Bishop

Group Purchasing

Eric Nghiem

Tax Strategies

John Sbrocco


Secret Speaker

To Be Announced


Through Aug 5th

Hard Rock Hotel and Casino
AUG 14-15 | 2023





  • Access to the live event with 10+ sessions covering the hottest strategies and tactics from healthcare & marketing experts
  • Takeaways, printed materials
  • A 2-day LIVE experience where you can network with speakers, exhibitors and attendees
  • Lunch breaks, dinner

After July 5th

Hard Rock Hotel And Casino
AUG 14-15 | 2023



  • Access to the live event with 10+ sessions covering the hottest strategies and tactics from healthcare & marketing experts
  • Takeaways, printed materials
  • A 2-day LIVE experience where you can network with speakers, exhibitors and attendees
  • Lunch breaks, dinner

The B2B world is ruthless; your prospects have thousands of unread emails in their inbox and even more unopened messages on social media. They get bombarded by people requesting their time for different reasons. If you do not have a strategy in place to elevate your conversations and set the right agenda from the beginning – you simply become another salesperson they ignore.

Tony J. Hughes

Definitely Not Peer Networking

Have you ever heard the term, “It’s not what you know, it’s who you know?” Ya, that’s so old thinking.

“It’s who knows you,” in the 21st century!

The speakers and the attendees are the greatest thing about High Stakes Advising training. Friendships, partnerships, and mentorships have all been created from agents just like yourself who met the right person at our previous events…

And, every broker or consultant who took Action made more money!

The goal is not to make more friends. You need to meet, sell and generate more revenue from prospects in the most effective means possible.

You will hear every testimonial story from multi-million dollar producers who have learned to differentiate their value propositions.

No magic. No fictional stories. If you don’t produce over a million dollars in new revenue from prospects – not renewals – then you can shorten your learning curve from better marketers and bigger producers than you.

Theory is what you here from your peer group producers who have never done it. They are everywhere in the 99% killing themselves to give away their profit margins with free services chasing rabbits.

The true game is overcoming your fears and excuses and committing to being uncomfortable in order to learn and execute strategy that wins new business.

Satisfied lifestyle brokers who are happy with their comfort and W-2 income need not apply. If you are too skeptical and can’t get out of your own way, then you will never execute anything new. That’s ok.

Enjoy your status quo!

If you are ready to play with no limits and no excuses then show up to High Stakes Advising.

By connecting with the person to your left or your right (or both) at our training event, you can hold each other accountable to your new goals, challenge yourselves to do more every day, and help each other to keep a growth mindset.

As Craig Lack likes to remind me, “Remember this, when the Stakes Get High you naturally revert to whatever level training you know.”

And that’s why you need to come to High Stakes Advising and learn new training to raise your performance level so when the High Stakes case arrives your higher level of skill will win!

You’ve got skills and untapped potential.
Now let’s put them into action!

It’s one thing to want to take your business to the next level. It’s another to follow through and actually do it. Only pros who have actual experience can teach you. That’s why we put people on stage who overcome personal doubts and accomplish their growth goals.
You will leave High Stakes Advising 2023 feeling inspired to take your healthcare brokerage business to the next level by differentiating your value proposition. But most importantly, you will leave it with a PLAN – a plan to grow your company, your brand, and your sales.


At a glance

2023 High Stakes Advising Sponsors


Hard Rock Hotel and Casino.

The Guitar Hotel brings 638 luxury guestrooms and suites to the resort. Designed to resemble back-to-back guitars, complete with guitar faces and brightly lit strings, this engineering masterpiece reaches 450 feet into the sky, outfitted with floor-to-ceiling glass panes. Boasting the sun-filled and sunset-laden South Florida skies, The Guitar Hotel is truly an architectural marvel that redefines the South Florida skyline.

Venue address: 1 Seminole Way, Hollywood, FL 33314, United States

Want To Learn More About High Stakes Advising?

© High Stakes Advising 2023. All rights reserved.

Attend The #1 Sales And Marketing Event For Healthcare Brokers

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