How To Pitch The CFO – with Gary Bender
“For year, people lived at almost double-digit growth. As long as you could grow, the market rewarded you. The growth hides a lot of errors. In today’s reality, I see 2023 being worse than 2022. Some CFOs absolutely agree with me; we’re all very pessimistic right now.
We hear about 8.7% inflation; I would’ve said 13%-14% from what we see in the corporate world. So this is the time to question Status QUO, especially when it comes to the third biggest cost in organizations – healthcare.”
Gary Bender founded “The CFO Solution” in 2015 with one goal in mind: share and spread the best practices and processes for private company financial executives. He knows the tough problems CFOs are faced with because he’s overcome them.
Learn to shape the conversation with your prospects in this week’s episode of the Heads Up Adviser Show with Gary Bender: “PITCH TO THE CFO.”
Here’s what we cover:
| The biggest challenges of 2023 for CFOs | |
| People first. Inflation second. Pricing third. | |
| Key insights that will help you get CFO on your side. |
Show Sponsor:
Virtue Health introduces a new, full-stack healthcare solution for advisers managing small to midsize employers. Arrange a one-on-one session with the host of the Heads Up Adviser podcast, John Sbrocco to learn if you’re qualified to join
CLICK HERE to choose the date and time for your meeting.
Learn More About Virtue Health:
FREE RESOURCE From Virtue Health
Discover How Brokers are Winning 10+ Accounts a Year from This New Sales Strategy
While every other health broker commoditizes themselves by selling the same short-term band-aid to a long-term problem, you will learn how to communicate to business owners why structuring and designing their own health care plan can be a competitive advantage for the organization.
Other Episodes
BROUGHT TO YOU BY VIRTUE HEALTH
The Best Podcast For Benefit Sales Professionals
