Buyer’s Disbeliefs
As you talk to your prospects, show them your well-prepared slides, and present logical reasons, your biggest threat is not an incumbent or your competitors…
It’s the SECRET CONVERSATION going on in your prospect’s mind that talks them out of it.
Unless you are able to enter that conversation and silence the “voice” guided by doubts and disbeliefs, I’m afraid it will have the final word.
TUNE IN for the Heads Up Adviser Show episode “Buyer’s Disbeliefs,” where John Sbrocco and Craig Lack share their own tactics and phrases to gain the full attention of their prospects.
Here’s what we cover:
| From Fully Insured to Self-Funded: pre-conceived ideas of prospects | |
| Emotional sales | |
| Asymmetry of information and how to deal with it. |
Show Sponsor:
Virtue Health introduces a new, full-stack healthcare solution for advisers managing small to midsize employers. Arrange a one-on-one session with the host of the Heads Up Adviser podcast, John Sbrocco to learn if you’re qualified to join
CLICK HERE to choose the date and time for your meeting.
Learn More About Virtue Health:
FREE RESOURCE From Virtue Health
Discover How Brokers are Winning 10+ Accounts a Year from This New Sales Strategy
While every other health broker commoditizes themselves by selling the same short-term band-aid to a long-term problem, you will learn how to communicate to business owners why structuring and designing their own health care plan can be a competitive advantage for the organization.
BROUGHT TO YOU BY VIRTUE HEALTH
The Best Podcast For Benefit Sales Professionals
